aol

Brand: Aol.

Owned by: AOL Inc.

Design: Wolff Olins

Design brief: ‘The job was to dirupt accepted web 2.0 conventions by creating a platform that embraces fragmentation, sharing and non-linear pathways into content. Because AOL is content, the brand has to be like content: fluid, flexible and changeable.’

Logo release: December, 2009

Previous Logos:

aol old logo

aol old logo

aol old logo


There are a lot of interpretations of the Aol. logo. In their Bangalore office (INDIA), they have used the following versions of the logo.

aol red

aol green

aol blue

Relevant links:

  1. AOL: Translating vision into an innovative new brand – Wolff Olins
  2. Aol. Generation. Next.
  3. Follow-up: AOL, Round 2