Owned by: AOL Inc.
Design: Wolff Olins
Design brief: ‘The job was to dirupt accepted web 2.0 conventions by creating a platform that embraces fragmentation, sharing and non-linear pathways into content. Because AOL is content, the brand has to be like content: fluid, flexible and changeable.’
Logo release: December, 2009
There are a lot of interpretations of the Aol. logo. In their Bangalore office (INDIA), they have used the following versions of the logo.