Author Archives: antzFx
Hero Motocorp
Brand: Hero Motocorp Owned by: Hero MotoCorp Ltd. (Formerly Hero Honda Motors Ltd.) Logo Designer: Wolff Olins Design brief: “The new logo stands for the new face of India – that youthful energy and ‘can do’ spirit. It is in true sense the “Indian Catapult” which signals that while it is deeply rooted in Indian [...]
Posted in Logo and Logotype Tagged automotive, bike, hero honda, red, splendor, transportation, two wheeler, vehicles Comments closed
Brigade Group
Brand: Brigade Group Owned by: Brigade Enterprises Limited Logo Designer: Resource Design Design brief: The design rationale The typeface: the font “Goudy” has been used for its elegant and gracious feel. The blue strokes The strokes represent the abstract form of a building— symbolising the Group’s flagship business domain. Their upturned ends depict upward growth [...]
Posted in Logo and Logotype Tagged blue, builders, building, construction, infrastructure, skyline, skyscraper, sun, yellow Comments closed
Play Salon
Brand: Play Salon Owned by: Neeru Radhakrishnan of ‘Neerus’ Logo Designer: Neil Dantas and Amith Rathod Design brief: “A basic form of scissors is interlocked with the name ‘Play Salon.’ The font is custom designed and it depicts hair curls.” Logo release: 2009 Relevant link: ConditionsApply.net: Project details – Play Salon
State Bank of India
Brand: State Bank of India Owned by: The Government of India Logo Designer: Shekhar Kamat, NID, Ahmedabad Design brief: “The circular form of the emblem suggests unity, completeness, the fullness of man’s being and his growing consciousness and continual expansion (of the bank); like concentric rings in water, to cover the entire country; the small [...]
Flipkart
Brand: Flipkart Owned by: Sachin Bansal and Binny Bansal Logo Designer: MediaShala Design brief: Not Available Logo release: January 2011 Previous logos: Relevant links: Flipkart Blog: “If nothing ever changed, there’d be no butterflies…” Plugged.In: Flipkart Has a new Logo, to soon expand into Consumer Electronics Space
Chettinad
Brand: Chettinad Cement Owned by: House of Chettinad Logo Designer: Ray+Keshavan | The Brand Union Design brief: “In a changed brand-led environment, Chettinad was perceived to be dated, and often equated with lower value and poor quality. The new Chettinad mark reflects a brand that is smart, confident and world-class.” Logo release: 17 December 2009 [...]
Posted in Logo and Logotype Tagged blue, cement, construction, green, infrastructure Comments closed
Sobha Developers
Brand: Sobha Developers Owned by: The Sobha Group Logo Designer: Unknown! Design brief: “The ratio of the ‘golden rectangle’ in mathematics, is one of the most desired proportions in the construction arena. The background of the Sobha logo is designed to come very close to the golden rectangle ratio. The elegant rectangle represents ‘balance’ – [...]
Posted in S Tagged builders, building, construction, infrastructure, skyline, skyscraper, yellow Comments closed
Google Chrome
Brand: Google Chrome Owned by: Google Inc. Design: Google Chrome designers including Steve Rura, Micheal Lopez… Design brief: “Since Chrome is all about making your web experience as easy and clutter-free as possible, we refreshed the Chrome icon to better represent these sentiments. A simpler icon embodies the Chrome spirit — to make the web [...]
Pankajakasthuri
Brand: Pankajakasthuri Owned by: Pankajakasthuri Herbals India (P) Ltd. Design: Hammer Advertising, Kochi Design brief: “The logo — The wisdom radiating flower — symbolizes a forward-moving, multi-faceted, energetic and innovative company with the power to unlock an age-old healing tradition and deliver it for a new generation discerning health seekers. At the metaphorical level, the [...]
Huawei
Brand: Huawei Owned by: Huawei Technologies Co. Ltd. Design: Unknown! Design brief: “Huawei’s logo reflects its principles of customer-focus, innovation, steady and sustainable growth, and harmony, conveying Huawei’s sincere commitment to helping its customers realize network transformation and launch a variety of competitive services through continuous innovation and an enterprising spirit. The radiating shapes of [...]
Posted in Logo and Logotype Tagged radiation, red, spectrum, telecom, telecommunication Comments closed
Piramal
Brand: Piramal Owned by: Piramal India Ltd. Design: Eureka Moment Design brief: “The Piramal Group has adopted the Gyan Mudra as its logo. The Gyan Mudra An ancient universal symbol Thousands of years old Knowledge, action and care Focuses the body, mind and intellect Gives the light of knowledge Banishes ignorance Encourages dynamic action The [...]
Bajaj Electricals
Brand: Bajaj Electricals Ltd. Owned by: The Bajaj Group Design: Elephant Design Design brief: An eye on the future The new bajaj Electricals logo signifies dynamism. The old logo is replaced by an open eye, signifying the attitude to pursue new opportunities. The forward facing arrow signifies progress. The dot is a vermilion dot. This [...]
Central Mall
Brand: Central Mall Owned by: Pantaloon Retail (India) Limited under Future Group Design: Idiom Design & Consulting Design brief: ‘Central is designed as a playful public space, where people congregate, in the heart of the town. The logo is based on a simple game — rolling ball maze game — that every human being knows. [...]
Kalyan Silks
Brand: Kalyan Silks Owned by: Kalyan Group Design: Fertilizer Films + Design Design brief: ‘Kalyan Silks has the world’s largest silk showrooms. For many decades we’ve had a traditional Indian elephant as their logo. Keeping our world-wide expansion plans in mind, we felt the need for a new contemporary identity while retaining the traditional values. [...]
Cricket World Cup 2011
Brand: Cricket World Cup 2011 Owned by: International Cricket Council Design: Witekite, Australia. Design brief: ‘The crowd is a part of the action, hands up and cheering and shouting for their heroes. The circular shape makes a cricket ball hurtling down the pitch, seam up. Different player silhouettes and the crowd form a pattern around [...]
Rio Olympics 2016
Brand: 2016 Rio De Janeiro Summer Olympics Owned by: International Olympic Committee Design: Tatil Design Design brief: ‘We selected a simple yet powerful idea as our inspiration: what distinguishes Rio city and makes the Olympic Games a truly grand event are the people, their nature, their feelings and dreams. That’s why we created a truly [...]
Radio Mango
Brand: Radio Mango 91.9 Owned by: Malayala Manorama Group Design: Stark Communications Pvt. Ltd. Design brief: ‘The Mango is probably the most evocative of all fruit. It is a symbol of promise and positivism. Mango is not just about the fruit. It is what it has come to signify in our lives. It is an [...]
Posted in R Tagged broadcasting, communication, fm, fruit, green, leaf, mango, orange, radio, transmission Comments closed
South Indian Bank
Brand: South Indian Bank Owned by: The South Indian Bank Limited Design: Unknown! Design brief: ‘In the erstwhile logo of the Bank, the unique picture is that of a coconut tree. The fronds of the coconut palm form the basic theme of our new logo. The sharp ends of the fronds are smoothened, thickened and [...]
Airtel
Brand: Airtel Owned by: Bharti Airtel Limited that comes under Bharti Enterprises Ltd Design: The Brand Union, London and JWT India Design brief: ‘The new international identity has been specially crafted to appeal to a more dynamic & demanding audience. The unique symbol is an interpretation of the ‘a’ in airtel. The curved shape & [...]
Posted in Logo and Logotype Tagged 3G, cellular phone, GSM, internet, mobile phone, network, red, telecom, telecommunication Comments closed
Design Droplets
Brand: Design Droplets Owned by: Raph Goldsworthy Design: A collaboration between Raph Goldsworthy, Sheena Mckinnon and Elliot Birch Design brief: Not available! Logo release: 14 October 2010 Previous Logo: Relevant link: Design Droplets — Sporting a new site design & features
Kalyan Jewellers
Brand: Kalyan Jewellers and My Kalyan Owned by: Kalyan Jewellers Design: Kevin Burr of Ocular Ink Design brief: Unknown! Logo release: July 2010 Previous Logo: Relevant links: flutterfly logo designed by Kevin Burr of OcularInk.com Is Kalyan logo copied? S16 via FaceBook BrandOfTheWorld.com: Kalyan Jewellers Logo in vector format | Designer: tjmc, Contributor: tanuj, Updated [...]
Punj Lloyd
Brand: Punj Lloyd Owned by: Punj Lloyd Ltd. Design: Ray+Keshavan | The Brand Union Design brief: ‘The logo shows two links enclosed in a 3 dimensional ellipse. Based on the idea of synergy – different entities working together to create a whole that is larger than the sum of its parts – the two links [...]
Posted in P Tagged blue, conglomerate, construction, engineering, gas, infrastructure, links, oil, petrochemicals Comments closed
Sify
Brand: Sify Owned by: Sify Technologies Ltd. Design: Lopez Design Design brief: ‘The new logo is a reflection of Sify’s outlook and nature of business: a fresh, vibrant and eco-friendly green signalling a new, paper-free world, counterpoised by a business-like, dependable grey. The fonts are distinctive and futuristic. In graphic terms, the dot over the [...]
Murugappa
Brand: Murugappa Owned by: Murugappa Group Design: Lopez Design Design brief: ‘The contemporary rendition of the Murugappa Peacock is a sign of the Group’s global outlook and the dynamic targets they have set out to reach. Red as a colour embodies vigour, power, passion, drive, energy and is renowned for its excellent visibility. The clean [...]
Posted in M Tagged agriculture, conglomerate, consumer durables, engineering, peacock, red Comments closed
Mantri
Brand: Mantri Developers Owned by: Mantri Developers Design: Unknown! Design brief: ‘The new logo is inspired by the signature of Mr. Sushil Mantri MD & CEO Mantri Developers. Elegantly crafted with fluid lines, the new logo is a seal of the trust that the customers and associates have in the brand. The strong color of [...]
Posted in M Tagged building, construction, disc, infrastructure, red, round, signature Comments closed
RP-Sanjiv Goenka Group