Owned by: The Bajaj Group
Design: Elephant Design
Design brief: ‘The logo represents the company’s new philosophy; dynamic, vibrant, exciting and confident.’
Logo release: January, 2004
The transformation of the hexagonal bolt head of the old Bajaj Auto Ltd. logo to a speeding bird is great. One of India’s leading engineering conglomerates, The Escorts Group, also uses a hexagonal nut in their logo.
Some people argue that the new Bajaj logo is inspired from a ‘rotated’ VW logo.
Recently, the font of the Prakash Jha movie: ‘RAAJNEETI’ reminded me of the logotype of ‘BAJAJ.’
Bajaj Electricals Ltd.
You can read Bajaj Electricals Ltd.’s logo re-design effort here in this blog.