Brand: Blackberry

Owned by: Research In Motion (RIM)

Design: Landor

Design brief: ‘The identity symbolizes connectivity, an active network, movement and flexibility, and speed and immediacy.’

Logo release: July, 2001

Previous Logo:

Blackberry old logo

Relevant link:

  1. Landor: Our work — Blackberry

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1 Comment

  1. It is interesting to see the transformation. The shapes remind me of AND digital logic gates and DOLBY DIGITAL logo.

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