BRAND
Café Coffee Day
OWNED BY
Coffee Day Global Limited (Formerly: The Amalgamated Bean Coffee Trading Company Limited — ABCTCL)
LOGO DESIGNER
Landor Associates
OFFICIAL DESIGN BRIEF
‘Relax and dialogue.’ Café Coffee Day’s new dialogue box brand identity introduced customers to the concept of social hub. Its walls, signage, and menus carried punchy lines such as “agree to agree,” “filled to the brim with laughter,” and “brew a froth moustache.”
LOGO RELEASE
October, 2009
PREVIOUS LOGO
The new logo clearly conveys the idea of ‘dialogue.’ Still, the one thing I liked in the previous logo is the ‘coffee stain like’ writing of ‘Café.’