Cricket World Cup 2011
Brand: Cricket World Cup 2011
Owned by: International Cricket Council
Design: Witekite, Australia.
Design brief: ‘The crowd is a part of the action, hands up and cheering and shouting for their heroes. The circular shape makes a cricket ball hurtling down the pitch, seam up. Different player silhouettes and the crowd form a pattern around the pitch.
The green seam indicates the one day ball and the green of the pitch and ground. The players and crowd surround this with motion and activity. The colours and ?gures on each side of the ball represent the Event Host Nations (Bangladesh, India, Sri Lanka) coming together along with the world of cricket.
The colour and movement creates a festival of players and fans coming together from around the world to celebrate cricket in the Event Host Nations.’
Logo release: July, 2009
Logo Elements (Click on the image to enlarge)