Owned by: DTS, Inc.
Design brief: ‘The dynamic symbol is inspired by science and sound waves to reinforce the DTS brand. Taken from the old DTS logo, the wordmark has been modernized yet retains its brand heritage. The look is bold and cutting-edge.’
Logo release: March, 2007.
Surprisingly, nobody mentions this logo re-design anywhere. If you see closely, the ubiquitous ‘DTS’ wordmark is also re-designed.
- DTS Corporate Brand Guideline