Flipkart

   

Brand: Flipkart

Owned by: Sachin Bansal and Binny Bansal

Logo Designer: MediaShala

Design brief: Not Available

Logo release: January 2011

Previous logos:

old flipkart logo

first flipkart logo

Relevant links:

  1. Flipkart Blog: “If nothing ever changed, there’d be no butterflies…”
  2. Plugged.In: Flipkart Has a new Logo, to soon expand into Consumer Electronics Space

antzFx

Go-Cart!

Fipkart blog says that "In terms of design, we bid farewell to the beloved orange and welcome in a sharp, some say more professional, yellow and blue motif along with a spiffy new logo - shopping kart, speedy delivery et al."


We have contacted MediaShala for the design brief of the new logo, just waiting for the reply.


When something is shown moving or advancing in a logo, generally they are directed from left to right to represent a positive direction. One example that comes to my mind instantly is the Skoda logo.


Skoda logo

The flying arrow is shown pointing from left to right in a 'forward' direction. It is interesting to note that the shopping cart in Flipkart logo is shown moving in 'reverse' -- from right to left. I wonder why? The oblique font is a nice touch that again shows a 'dynamic,' 'unsettled' brand.


Other 'Cart'els

Following are some of the logos featuring shopping carts.


Google checkout logo
Google Checkout logo features the silhouette of a cart.

VirtueMart logo
VirtueMart is an Open Source E-Commerce solution to be used together with a Content Management System (CMS) called Joomla!.

Xcart logo
X-Cart is another shopping cart software.

Acknowledgements

I would like to thank Deepansh Agarwal of Aim High Consulting for helping me to identify the logo designer.


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