Owned by: Sachin Bansal and Binny Bansal
Logo Designer: MediaShala
Design brief: Not Available
Logo release: January 2011
Fipkart blog says that "In terms of design, we bid farewell to the beloved orange and welcome in a sharp, some say more professional, yellow and blue motif along with a spiffy new logo - shopping kart, speedy delivery et al."
We have contacted MediaShala for the design brief of the new logo, just waiting for the reply.
When something is shown moving or advancing in a logo, generally they are directed from left to right to represent a positive direction. One example that comes to my mind instantly is the Skoda logo.
The flying arrow is shown pointing from left to right in a 'forward' direction. It is interesting to note that the shopping cart in Flipkart logo is shown moving in 'reverse' -- from right to left. I wonder why? The oblique font is a nice touch that again shows a 'dynamic,' 'unsettled' brand.
Following are some of the logos featuring shopping carts.
I would like to thank Deepansh Agarwal of Aim High Consulting for helping me to identify the logo designer.