HUL

hul

Brand: Hindustan Unilever Ltd. (Formerly, Hindustan Lever Limited. — HLL)

Owned by: Unilever Plc.

Design: Wolff Olins and Newlyn.

Design brief: ‘Adding vitality to life. Following are the icons included in the logo: sun, hand, flower, bee, DNA, hair, palm tree, sauces or spreads, bowl, spoon, spice and flavours, fish, sparkle, bird, tea, lips, ice cream, recycle, particles, frozen, container, heart, clothes, wave and liquid.’

Logo release: February, 2007

Previous Logos:

Hindustan Lever Limited old logo

Unilever old logo

Relevant links:

  1. HLL is now Hindustan Unilever
  2. Unilever: Our icons
  3. Wolff Olins: Unilever case-study
  4. Newlyn: Clients — Unilever

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1 Comment

  1. The leaf shaped HLL logo evokes nostalgia.
    It appears that Unilever Plc. changed their logo in 2004. This logo change got reflected in India only in 2007.

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