Owned by: HTC Corporation (formerly High Tech Computer Corporation)
Design: fig tree
Design brief: ‘htc is a company with the most customer-centric culture we’d ever seen, a talent for innovation and a humble approach to business. By listening and observing, they understand people’s unmet needs, then create products that fit perfectly into their lives. This consistent ability to achieve great things in a modest way was our inspiration for the positioning – ‘quietly brilliant’.
From the Mini to the Gherkin – many of the life’s most brilliant things begin as a humble sketch on the back of a napkin. We defined a tone of voice for the brand that allowed us to explain complicated technology in a simple, human, lighthearted way.’
Logo release: October 2009
This design is by Jekyll & Hyde.
The earlier logo by Jekyll & Hyde denotes a mobile phone in the palm of a hand. They says that “the mobile in your hand is like your life in your hand providing you with the freedom and flexibility to communicate how you want, where you want.”