Kalyan Jewellers


Brand: Kalyan Jewellers and My Kalyan

Owned by: Kalyan Jewellers

Design: Adapted from the design of Kevin Burr of Ocular Ink

Click here to download a high resolution logo

Design brief: Unknown!

Logo release: July 2010

Previous Logo:

kalyan old logo

Relevant links:

  1. flutterfly logo designed by Kevin Burr of OcularInk.com
  2. Is Kalyan logo copied? S16 via FaceBook
  3. BrandOfTheWorld.com: Kalyan Jewellers Logo in vector format | Designer: tjmc, Contributor: tanuj, Updated on: Mon, 04/18/2011


Flutterfly Effect

The following is the 'Flutterfly' logo designed in 2008 by Kevin Burr of Ocular Ink. The new Kalyan logo is astonishingly similar to this. On contacting, Kevin replied via e-mail: "the Kalyan logo was stolen from my portfolio."
flutterfly logo

"Trust: That's what matters above all"

TVCs and print ads of Kalyan Jewellers are famous and these are handled by Nethra PUSH Advertising, Palakkad (Kerala). Nethra PUSH and Kalyan informed us that the design is by an American designer and they have purchased the rights. But Nethra PUSH didn't give us the name or details of the logo designer. I hope that they are telling the truth.

Kalyan Silks Re-branding

Kalyan Silks re-branded their logo in February 2011 and they retained the elephant in the logo. Read Kalyan Silks story here.

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  1. Panda_Ammonium
    Posted October 3, 2010 at 10:14 am | Permalink

    A Scandal in Kerala!!

  2. Pankaj Upadhyay
    Posted October 3, 2010 at 6:43 pm | Permalink

    Oiyyyo! Kikkidu Tehelka…

  3. Posted November 10, 2010 at 12:41 pm | Permalink

    how can we trust them????

  4. Nimal
    Posted December 21, 2010 at 10:38 am | Permalink

    Why blame poor Nethra? Takashi Walter has done a new campaign for Jayalakshmi which is ditto of what Jelitta had done some time back – for Alappat. And it has been proved beyond doubt what Stark has done for Kerala Tourism is definintely lifted from a foreign ad.

  5. Posted December 21, 2010 at 12:23 pm | Permalink

    @Nimal: I am only talking about the logo controversy — not about any ad campaigns by Nethra. I am not aware of any logo related copy scandal from Takashi Waltar, Jelitta or Stark.

  6. Posted January 29, 2011 at 8:42 pm | Permalink

    @Nimal: The Kerala tourism ad is not inspired from any foreign ad. You may be referring to the Mexican tourism ad. That ad was released in March 2010 and the KT ad in August 2010. The work for KT ad started much before the Mexican tourism ad was released….

  7. Santhosh Kumar
    Posted January 30, 2011 at 11:22 pm | Permalink

    Kalyan Jewellers

    My Kalyan,… Ayallpakkathe kalyan…. Vallaventeyum Logo….
    Actually copying is a born trait with we Indians… I am not generalizing, but most famous people in media, movie, entertainment fields are all copycats…

One Trackback

  1. […] Kalyan Jewellers’ new logo. Is there a ‘Flutterfly Effect?’ Read the story here: http://kikkidu.com/kalyan […]