Brand: Lavasa Corporation Ltd.
Owned by: Hindustan Construction Company (HCC)
Logo Designer: Landor Associates
Design brief: “Landor developed the Brand Driver™ Life in full, which suggests that Lavasa, unlike others, allows you to experience your life in totality and in harmony with nature. Landor created an engaging name, Lavasa, to evoke a life of fulfillment and freedom. This notion is also captured in the identity, which shows a man morphing into a bird, a symbol inspired by the work of M.C. Escher. The look and feel is bold and contemporary, yet approachable.”
Logo release: Circa 2004
The Dutch artist M. C. Escher did a series of woodcut print with the title ‘Metamorphosis.’ Following is one among them.
‘Scott Free Productions’ is owned by the renowned director Ridley Scott. The logo animation of this studio has a wonderful sequence of a man transforming into a bird so as to escape from his enemies.
The animation is created by ACMEfilmworks and you can watch it here.
The pages of a book transforming into flying birds is very common among the logos for libraries or educational institutions. One such logo is:
Presidency College, Bangalore
The design brief for 2010 Commonwealth Games logo states: “Spiraling upwards, the logo depicts the growth of India into a proud, vibrant nation, her billion people coming together to fulfill their true destinies.”