Brand: Micromax

Owned by: Micromax Informatics Limited

Logo Designer: Eric Atkins, Washington

Design brief:
The ‘Punch logo’ is a true reflection of the Micromax brand which is young, innovative, dynamic, bold, extrovert and fun. Inspired by a hand, holding a mobile phone.

Logo release: 18 March 2012

Previous logo:

micromax-old-250


A punch in the face!

superman

Whenever I see the Micromax logo, I’m reminded of our beloved Superman flying ‘up, up and away!’ Micromax is indeed a Superman among the rival mobile phone manufacturers as revealed by their sales numbers.

the matrix punch-600Micromax indeed delivered ‘the Matrix punch‘ in the face of many established companies by beating them in their own game. No wonder, their logo also depicts a clenched fist.

This was a crowd sourced logo through a competition. The logo cleverly depicts a hand clenching a mobile phone. The hand knuckles form an ‘M’ and an inverted ‘i’ of  ‘Micromax.’

I liked the logo. In my humble opinion, the “Mi” logo should be tweaked more to seamlessly gel with the logo type of “cromax.” Now the “Mi” looks cartoonish, and “cromax” looks more serious.

Micromax antzfx-250

This is a quick tweak from my side, attempting the uniformity of the fist and logotype. It is not at all perfect, but you understood the concept, right?

Speaking of “Mi” of ‘Micromax,’ how can I not to mention the “Mi” logo of Xiaomi?

xiaomi

surprisingly, the color palette is the same as Micromax. But, no fist or punch here! Probably the logo is inspired from the Chinese letter form of ‘Xiaomi.’ The company came into existence in 2010. I don’t know whether this logo and color palette was in use since 2010.

Eric, where are you?

Eric Atkins Congrats

I couldn’t find any details of Eric Atkins who designed this Micromax logo as part of the competition. His page in TalentHouse website doesn’t have any useful info.

Eric Atkins Micromax 250

This was the original submission by Eric.

More Fists

I came across some very interesting punch/fist logo concepts while researching the Micromax logo. See this Abduzeedo page on ‘Logo Design: Fists.’

sample logo Dryicons

This is a sample logo created to explain the logo design process by Dryicons.

 

crysler ifd 250

Chrysler’s Imported From Detroit™ trademark

 

my fist 215

MY fist™ logo by Benjamin Kandora.

 

mudgear 250

MudGear logo by Stevan Rodic. I must add that Stevan’s LogoPond page is a treasure chest of logos.

 

powerplay 250

PowerPlay logo. Again by Stevan Rodic.

Relevant links:

  1. Micromax Press Release: Micromax unveils its new brand logo
  2. IBN Live: Micromax comes up with a new brand logo
  3. TalentHouse India Facebook Timeline Photo: Congratulations, Eric Atkins
  4. TalentHouse India Facebook Timeline Photo: Akshay Kumar unveils Micromax logo during India vs Pakistan cricket match of Asia Cup 2012
  5. afaqs!- Micromax mobiles on talent hunt for new logo