mindtree

Brand: MindTree

Owned by: MindTree Ltd.

Design: Chetan K.S. and Ray+Keshavan | The Brand Union

Design brief: ‘The logo demonstrates the organization’s DNA – Imagination, Action and Joy. The upward blue stroke signifies limitless Imagination. The red background symbolises Action, while the yellow dots are the bubbles of Joy.’

Logo release: August, 1999


Simple logo. In my opinion, the blue and red colors do not mix well.

Relevant links:

  1. MindTree Logo
  2. MindTree: Visual Identity