Sony Ericsson

Sony Ericsson

Brand: Sony Ericsson

Owned by: Joint venture of Sony Corporation and Telefonaktiebolaget LM Ericsson.

Design: Takuya Kawagoi, Sony Ericsson Art Director.

Design brief: ‘The logo is both futuristic and organic, designed to invoke the concepts of flexibility and fluidity.’

Logo release: October, 2001

Relevant links:

  1. Sony Ericsson: At the Forefront of Mobile Communication
  2. Sony Ericsson logo meaning

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1 Comment

  1. The famous ‘slime ball’ logo. Did this inspire Vodafone to stylize its logo in 3D?

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