Sony Ericsson

Brand: Sony Ericsson

Owned by: Joint venture of Sony Corporation and Telefonaktiebolaget LM Ericsson.

Design: Takuya Kawagoi, Sony Ericsson Art Director.

Design brief: ‘The logo is both futuristic and organic, designed to invoke the concepts of flexibility and fluidity.’

Logo release: October, 2001

Relevant links:

1. Sony Ericsson: At the Forefront of Mobile Communication
2. Sony Ericsson logo meaning