Owned by: SurveyMonkey
Design: Peggy Riley and Hilary Duwe of pH7
Design brief: ‘We needed to maintain the personality of the original logo/brand, while creating a more professional, modern vibe, reflective of a global business partner. We had to create a logo that reinforced the notion of innovation and reliability and downplayed the playfulness and cheekiness often associated with caricature monkeys. We needed a palette that was fresh and friendly, yet solid and dependable.
The iconic monkey is friendly and approachable, but solid and current. And if you look close, you can see that the hair is a check mark – a subtle nod to the original logo.’
Logo release: June, 2010
Thanks a lot to Franzoia Michelle for the inputs on SurveyMonkey logo.
It is also interesting to note the redesign of the other monkey who is online — MailChimp. HicksDesign gave it a new look.