Aol.

Brand: Aol.

Owned by: AOL Inc.

Design: Wolff Olins

Design brief: ‘The job was to dirupt accepted web 2.0 conventions by creating a platform that embraces fragmentation, sharing and non-linear pathways into content. Because AOL is content, the brand has to be like content: fluid, flexible and changeable.’

Logo release: December, 2009

Previous Logos:

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There are a lot of interpretations of the Aol. logo. In their Bangalore office (INDIA), they have used the following versions of the logo.

Relevant links:

1. AOL: Translating vision into an innovative new brand – Wolff Olins
2. Aol. Generation. Next.
3. Follow-up: AOL, Round 2