BRAND
Blackberry
OWNED BY
BlackBerry Limited Research In Motion (RIM)
LOGO DESIGNER
Landor
OFFICIAL DESIGN BRIEF
‘The identity symbolizes connectivity, an active network, movement and flexibility, and speed and immediacy.’
LOGO RELEASE
July, 2001
PREVIOUS LOGO
Relevant Links
Landor: Our work — Blackberry- Blackberry: Branding Guidelines
It is interesting to see the transformation. The shapes remind me of AND digital logic gates and DOLBY DIGITAL logo.