CG Global

June 13, 2010 Anas K A C Logo

BRAND
CG Global (formerly: Crompton Greaves)

OFFICIAL DESIGN BRIEF
The new logo signify the company’s traits: passionate, responsive, down-to-earth and trustworthy. An ideantity that graphically exhibited ‘relationship.’ It became the centre of ‘One brand, one quality, one price’ globally.

LOGO RELEASE
October, 2009

PREVIOUS LOGOS

I took the very old Crompton Greaves logo — in the shape of a hand — from a fan regulator in my home. I was not able to get this logo from the internet.

Relevant Links

Tags: crompton greaves electric fans generators home appliances lighting motors power pumps switchgear transformers

Anas K A

Designpreneur, UX Strategist, Graphic Designer, Design Blogger and Product Designer who is passionate in building delightful experiences. Writes at DESIGNpuli.com and on social media about design.

antzFx says:

June 14, 2010 at 5:51 pm

The new logo of CG is clean.
Also, I tried to get the old logo of CG that resembles a human hand. I didn’t get a copy. The next time I go home, I will take a photo of the CG logo from the 20 something year old fan regulator and post it here.

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