BRAND
CG Global (formerly: Crompton Greaves)
OWNED BY
Murugappa Group
LOGO DESIGNER
Chlorophyll
OFFICIAL DESIGN BRIEF
The new logo signify the company’s traits: passionate, responsive, down-to-earth and trustworthy. An ideantity that graphically exhibited ‘relationship.’ It became the centre of ‘One brand, one quality, one price’ globally.
LOGO RELEASE
October, 2009
PREVIOUS LOGOS
I took the very old Crompton Greaves logo — in the shape of a hand — from a fan regulator in my home. I was not able to get this logo from the internet.
The new logo of CG is clean.
Also, I tried to get the old logo of CG that resembles a human hand. I didn’t get a copy. The next time I go home, I will take a photo of the CG logo from the 20 something year old fan regulator and post it here.