BRAND
Videocon
OWNED BY
Videocon Group
LOGO DESIGNER
Interbrand
OFFICIAL DESIGN BRIEF
‘An identity that is fresh, dynamic, and has been provided a life of its own.’
LOGO RELEASE
July, 2009
PREVIOUS LOGOS
Videocon
Anas K A
Designpreneur, UX Strategist, Graphic Designer, Design Blogger and Product Designer who is passionate in building delightful experiences. Writes at DESIGNpuli.com and on social media about design.
The new ‘V’ is composed of two animated green, lava-like shapes called Chouw and Mouw, both of which have distinct identities. The bigger one, Chouw, is slow but earnest; strong and silent; he is patient, good natured, kind, and maybe a little romantic too. The smaller one, Mouw, is quick witted, energetic bordering on restless, curious, and funny.
Worst new brand identity.